The NZ Linux Resource
From: Steve Withers (swithers@mmp.org.nz)
Date: Tue 01 Jul 2003 - 12:59:41 NZST


On Tue, 2003-07-01 at 12:12, Peter Harrison wrote:

> Software Images here are more unwitting victims of MS strategy than willing 
> partners. Perhaps some good will come of all this - in that NZ companies will 
> be less willing to enter into questionable exclusivity agreements with large 
> international monopolies.

Will they? 

I submit the Monteiths fracas as an example. 

DB wanted to move the manufacture of Montieths beer from Greymouth to
Auckland. This made business sense as they had spare capacity in
Auckland.....and preferred to use that rather than invest in a new,
larger brewery in Greymouth.  

People who saw this as typical of how a regional business being
successful can often mean it leaves the region that spawned its
success.  They resented it.  

I resented it.  I started making my own beer and and have done ever
since. Other people boycotted the brew.  They slagged DB off from pillar
to post.  

But guess what? Sales of Montieths beer went up over 25%....despite the
boycott.     

Should this story be widely covered, the people who use Windows will now
know that Software Images is a Microsoft strategic partner....and a good
place to go for such services. 

It could be good for their business as it was for DB and Monteiths. 

-- 
Steve Withers <swithers@mmp.org.nz>

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